Aug
2008
Hatch-chan, the Blogging Cat: DVD I & II, Reviewed by a Film School Graduate
At first glance the two official DVD releases of Hatch-chan the blogging cat seem little more than a shrewd cash-grab by two pet owners and aspiring internet-preneurs. But repeated viewings of these cultural curiosities reveal a nothing short of a cinematic meisterwerk and damning condemnation of our society’s slide into the abyss of rampant consumerism.
And I should know, because I’m a film school graduate. So there.
Volume 1 of Hatch-chan, The Movie — IMDb reference unavailable, for some reason — Hatch-chan assumes the role of rampant consumer, flying over the Tokyo skyline while poised to squeeze out a giant cat turd on one of the world’s most populous cities… Talk about a carbon footprint!
As the film progresses we see Hatch-chan deconstruct the very notion of consumerism itself. As our feline protagonist endures an endless barrage of ribbon and tape the message is clear: The shiny gift wrapping that we tear through reveals nought but an empty, vapid experience within. Or to put it another way: Why spend money on a gift when they’re just going to play with the box?
In Hatch-chan 2, Electric Boogaloo — I don’t read Japanese but I assume that’s the title — our fallen hero shows us firsthand the trappings of celebrity, wandering the echoey halls of his cardboard cat castle alone.
The filmmakers’ knowledge of cinema history is also on display here, with a clever nod to the famous finale of Orson Welles’ Lady from Shanghai. And with a simple addition of a fish-eye lens the grotesque dystopia of Hatch-chan’s high-rise home becomes all too apparent, and almost too much to bare.
At roughly the equivalent of $20 CAD each you might at first blush think that of the Hatch’chan films as frivolous kitsch or possibly even a blatant rip-off; hopefully I have demonstrated that this is anything but the case.
Sooo… Anyone want to buy these off of me?




